
Once your website is online you need to tell your customers about it and not just one or two customers, each and every one! You could have a competition to win some of your products or some downloadable coupons offering a discount or other promotional offer. Of course you will require an email address from each customer to enable them to take advantage of your offer or enter your competition, perhaps you could have a sign-up sheet promoting this for customers in store?
We recommend that you update your current business stationary to include your new website and email address. In addition to this, we can create an online electronic business card for your customers to download. You can add an email signature to all your emails so that every email you send out regarding your business has a link back to your website. This will serve as a permanent reminder that you have a website and your information is available with just a single click of the mouse.
Your new website is like a robot and it will work for you 24/7/365, not to mention that you could now attract interest not just locally but from anywhere around the world. Perhaps if you have relatives overseas they could promote your business abroad. Your new website will expand your business network and reach new customers which is great. Arguably, the biggest benefit of all is that your website will enable you to communicate more with your existing, loyal customers and in turn help to strengthen this loyalty.